TM Barre
Product & Identity Design
Hestia were asked to develop a visual identity for fitness trainer Taylor Geiger, who specialises in group barre lessons.
Taking inspiration from ballet, yoga and pilates; Taylor offers personalised barre classes that are fun and approachable, encouraging a positive and active lifestyle.
Aimed at women of all ages who aspire to be happy, fit and healthy. Specially selected playlists and DJ mixes ensure memorable, high energy group experiences.
The concept of carefully curated, personalised barre classes is reflected in both the brand name and graphic identity
A timeless type face combined with an elegant graphic style express the movement, strength and refinement of the barre concept.
Hestia were asked to develop a new visual identity for fitness trainer Taylor Geiger.
Specialising in group barre lessons that are challenging and effective; Taylor offers personalised barre classes that are fun and approachable, encouraging a positive and active lifestyle.
Aimed at women of all ages who aspire to be happy, fit and healthy. Specially selected playlists and DJ mixes ensure effective, high energy group experiences.
'Taylor Made Barre' identifies that Taylor is herself the heart & soul of the brand. A specialist and master trainer, offering the very best work-out experience to current and future clients.
Hosting barre classes as well as barre teacher training. Taylor offers a full body workout that combines strength, cardio and balance, encouraging a positive body image and active lifestyle.
This ethos is reflected in both the brand name and graphic identity. A timeless type face in combination with an elegant graphic style express the movement, strength and refinement of the work out. The colour palette is strong yet feminine, true to Taylor's unique teaching style.